New Mobile Marketing Channels
The increasing abilities of cell devices enable new sorts of interactive advertising. New cellular advertising channels encompass:
1) Location-based Service (LBS) involves detecting the area the user is connecting
from (geolocation) and sending marketing messages for businesses in that area.
2) Augmented reality mobile campaigns overlays the user's phone display with
location-specific information about businesses and products.
3) 2D barcodes are barcodes that scan vertically as well as horizontally to include
much more information. A mobile user can scan barcodes in the environment to
access associated information.
4) GPS messaging involves location-specific messages that the user picks up when
he comes into range.
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